Friday, 19 December 2014

HG/TW/GT-Audience Research

Results

1)   Do you like psychological horror?

1-2/10
3-4/10
5-6/10
7-8/10
9-10/10
0
1
3
4
7

 47% of our target audience thought that the choice of a psychological horror genre was 9 or 10 out of 10.
73% of our target audience thought that the choice of a psychological horror genre was 7/10 or higher.

2)   What do you consider the most effective location for the clip?

Isolated Grounds (e.g caravan)
Playground/Park
Suburban Area
Abandoned House
Forest/Wood
6
0
1
6
2

 40% of our target audience thought that isolated grounds is the most effective location.

 80% thought that either isolated grounds or an abandoned house was the most effective location. These two locations are very similar which is why we opted for the caravan.

3)      What type of character is most effective/conventional of horror?

Young
Old
14
1

Boy
Girl
4
11


Bold
Vulnerable
2
13

 84% of our demographic believe that the most conventional/effective character is a young, vulnerable girl.
93% think that the character should be young.
73% think that the character should be a girl.
87% think that the character should be vulnerable.


4)        Which horror film is your favourite?

The Shining
Insidious
Scream
Saw
Other
2
2
5
3
3

33% of our demographic think that Scream is the best horror film.

5)     How often should the evil entity appear?

Several times
A few times
Once before the end
At the end (unveil)
6
1
2
6

 40% of our demographic thought the evil entity should be shown throughout on several occasions.
 Despite this, another 40% thought that the evil entity should appear once at the end as a big unveil.

6)      What do you think should happen to the victim?

Murdered
Kidnapped
Possessed
Threatened
8
2
5
0


53% believe our victim should be murdered.
33% believe our clip should involve some form of possession.

7)      Which title name do you prefer?

Subconscious
Lured
Hysteria
The Illusion
3
1
9
2

 60% thought that Hysteria is the best name out of the 4 above, followed by Subconscious.

As 47% of our demographic thought that psychological horror was the most effective genre, it made us want to do this genre as it is what our target audience would like to see.

80% of our audience thought that isolated grounds/abandoned house is the most effective location. This made us very happy with our caravan location as it is isolated and abandoned and intrinsically a perfect location for our clip.

93% of our demographic think that the victim should be young, also, 87% of our audience
thought that the character should be vulnerable. Therefore, the character of Darren fits in perfectly with these characteristics. However, 73% of our demographic did think the most effective gender for the victim would be a girl. Yet, as our character is young and vulnerable it is still very much what the audience feel would be a realistic victim for the clip.

As 53% of our target audience thought that the victim should be murdered, we took on board this observation and amended our treatment so that Darren is now brutally murdered by an anonymous antagonist at the end of the clip.


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